Seedlab Tasmania

Bannikin was engaged by Seedlab Tasmania to deliver two virtual workshops with the goal of building experience development and storytelling capacity within Tasmanian agritourism operators. Seedlab Tasmania is an independent incubator and accelerator program supported by the Tasmanian Government through the Department of State Growth.

The first workshop designed and delivered by our team was focused on “Growing Agritourism Experiences: Celebrating the Peoples, Places, and Processes that Make Your Business Unique”. Through technical knowledge and theory, as well as real-life examples, this first workshop delivered key learning outcomes so that participants could: point to good practices of agritourism through specific reference to examples; describe the common elements that make up great agritourism experiences; explain the value of connecting peoples, places, and processes in agritourism experiences; and apply knowledge gained in the development of new or enhanced agritourism experiences.

Meanwhile, the second workshop entitled “Growing Agritourism Markets: Using Storytelling to Truly Connect with Your Customers” focused on delivering learnings that would equip and empower participants to: explain storytelling theory using examples from narratology, classic comparative mythology and comparative religion, literature, and pop culture; connect Joseph Campbell’s ‘The Hero’s Journey’ formula to the psychology of a customer’s decision-making process; appreciate the value of using stories to effectively communicate with customers; and apply knowledge gained to the telling of stories across diverse marketing and branding channels.