Client-partner
Natural Habitat Adventures
Services: Media Relations
2018 – 2023
Provided support and outreach in building Natural Habitat Adventures’ profile among key outlets and journalists in Canada and the U.S.
Activities
Press release creation & distribution
Targeted pitching
Media outreach and liaison
Awards research and submissions
Press trip pitching and coordinating
Reactive support
Monitoring and reporting
Outcome
Successfully raised the profile of Natural Habitat Adventures in the North American media landscape, positioning the company as a leader in conservation-focused travel while also providing high-end adventures worldwide.
Testimonial
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Natural Habitat Adventures has been fortunate to partner with Bannikin on media relations for approximately five years. At every turn, they have been congenial, responsive, and committed to furthering our goal of obtaining more publicity for the company in both consumer and trade media outlets. Especially important has been our effort to promote conservation-focused travel, and to raise awareness among travelers of the value of that enterprise for nature, wildlife and communities that live in and near wild places. At every turn, Bannikin has understood our mission and has pursued strategy and messaging to help us accomplish our goals. They have produced well-crafted press releases announcing our new products and innovations, such as the World's First Zero Waste Adventure. The have pitched potential story ideas to writers they've strategically identified. They've pursued key journalists for press trips and coordinated those details, and they have helped us get financial support from provincial and state tourism boards toward press trips. We have found the Bannikin team to be exceptionally reliable and well organized, a paragon of professionalism, not to mention warm collegiality. For any small or medium-sized company in the adventure travel realm, Bannikin's knowledge, connections and resources will take you much farther than you could go on your own.
Ted Martens, CMO
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