Strategy and Development
Our research, strategy, and development work is wide ranging. We work with our client-partners to develop creative solutions that address tourism challenges facing destinations and businesses. We pride ourselves on developing a bespoke approach to every project based on the unique context.
Some recent projects we are excited about include exploring the applicability of municipal accommodation taxes or hotel levies in different communities, undertaking visitor experience assessments, and identifying bylaw and policy changes to support agritourism development.
Research, Strategy, and Development
Research and Insight Generation
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At our core, we are researchers. We use qualitative and quantitative data to help our client-partners make important decisions with their communities, businesses, and organizations. Whether you are looking to understand your positioning in the market, improve your visitor experience, or explore the potential for a new product, we work with you to determine what questions to ask and how to use the insights generated.
Stakeholder Consultation and Engagement
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We know that by listening to your stakeholders you can produce better outcomes with longer-term benefits. This is why we see engagement as a powerful tool for place making and stewardship. Through workshops, surveys, pop-ups, open houses, table talks, interviews, and other innovative stakeholder engagement methods, we help you to build awareness and buy-in, establish shared understandings, and move forward with confidence.
Strategic Planning
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What does the far future hold for your business or organization? Do you want to navigate towards an inspiring vision where you and all of your stakeholders are flourishing? Are you ready to take seriously the steps needed to bridge the gaps between now and then? Strategic planning requires systems thinking and important conversation. We help by facilitating these and preparing you to respond to risks and seize opportunities that contribute to the health of the environment, society, and economy in which you operate.
Destination Stewardship
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We know that great places to live are great places to visit. Responsible destination development and stewardship are processes that can be used to achieve this and many other positive outcomes. Evidence-based and actionable strategy can help to guide destination stakeholders towards their vision. Through purposeful research and meaningful engagement, we work with you and your community to plan the who, what, where, when, why, and how tourism is developed and managed.
Monitoring and Evaluation
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Effective measurement is essential to understanding the outcomes of your work, as well as the potential directions to take. Knowing and understanding what you have accomplished and how is key to good management, building buy-in, and making informed decision. We help you approach monitoring in a manageable way and set up the systems to track your project progress with custom KPIs that reflect your goals. This work can be part of a larger project or a separate service.
Capacity-Building Workshops
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We design, develop, and deliver workshops on diverse topics in tourism including storytelling, partnership development, visitor experience, and much more. Whether you are looking to host a workshop for your network and member businesses or a tourism company looking to offer professional development opportunities to your staff, we love to bring custom and exciting solutions to your capacity-building needs!
