Strategic Communications
Bannikin’s strategic communications expertise is built on deep roots in the adventure travel industry and a strong reputation across the broader travel and lifestyle media landscape—including wellness and food & drink. Our well-established media relationships and industry knowledge allow us to craft compelling narratives that capture attention. Through press releases, targeted media pitching, press trips, in-person networking, and event representation, we amplify our clients' brand visibility. By securing high-impact media coverage in North America and beyond, we help travel brands and destinations stand out and build lasting connections with their audiences. This expertise informs our approach to developing marketing plans and tourism brands in collaboration with our client-partners.
Strategic Communications
Brand Development
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Your brand is one of the most powerful tools you have to connect with others. It represents the essence of your business or destination. We guide you through the entire brand development process, from market research and brand strategy to creative design and planning brand activation. One thing that we are particularly proud of is the work we put towards supporting implementation. Our goal is for every client-partner to be excited and feel confident about rolling out their new brand.
Marketing and Communications
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With a strong brand in place, sharing everything that it represents is the next big step. Through primary and secondary research, we collect the data needed to make informed marketing decisions. This means, understanding key components such as your positioning in the marketplace, key points of differentiation, your target markets, and much more. With this type of information, we support you in making decisions about how, when, and where to focus your marketing efforts. Our approach and methods depend on your unique context and can range from attending tourism conventions and developing social media content to launching a new campaign.
Media Relations and PR
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Strong relationships with media are vital to telling your story and ensuring it reaches the right people. Whether you are managing a tourism business or destination, we can help you to develop story ideas, connect with journalists and bloggers, draft press releases, organize press trips, and strategically tie all of these into your overall marketing and communications plan. Our media contacts write for some of the best-known travel publications in the world, including AFAR, Condé Nast Traveler, Forbes, and more.
Content Development
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Whether you are looking to share the outcomes of a recent tourism project or let potential customers know about a new product that you're offering, we help you tell pertinent and captivating stories. We love putting our storytelling and creative writing skills to use. We work directly with you to develop content that connects with current and potential customers for use across a diversity of platforms.
