Flourishing in Tourism
Why does your business or organization exist?
What is your vision for the future?
We believe that all tourism businesses and organizations should pursue and enable flourishing within and beyond the sector. All tourism businesses and organizations should also be given the opportunity and means to flourish.
In collaboration with the Tourism Industry Association of Canada, we have an integrated strategic planning solution that will create long-term, positive change within the tourism sector.
Flourishing in Tourism is a facilitated journey focussed on internal capacity development and action. It’s not your traditional strategic planning process.
Why flourishing?
Flourishing is not universally defined. It is something that you get to define and pursue while supporting others to do the same.
The pursuit of flourishing opens you up to more opportunities to co-create value with others, come up with creative solutions, and innovate.
Flourishing requires systems thinking that considers environmental, social, and economic opportunities as well as risks.
Flourishing in Tourism is…
A collaboration between Bannikin and the Tourism Industry Association of Canada.
An integrated strategic planning solution that responds to the need for long-term positive change to take place.
An innovative methodology that balances desirable and probable (i.e., science-based) futures.
A facilitated journey or workshop focussed on internal capacity development and action.
Flourishing in Tourism is for tourism businesses and organizations that want to…
Invest in building their internal capacity to plan strategically.
Explore what a resilient and flourishing future looks like.
Take full account of their relationship with the environment, society, and economy.
Plan to decisively move towards the inspiring future they set for themselves.
Here’s how
Option 1: Step-by-step facilitated journey
We will guide you through an integrated strategic planning process at your own pace. The journey will build your capacity to think seriously about and design the future that you want to create. It will also leave you with a plan for bringing this into fruition. Most importantly, it will empower you with the confidence to pursue your vision, and the skills needed to check in on progress and course correct as new opportunities and risks present themselves.
Option 2: Hands-on workshop with peers
We will facilitate a 1-2 day highly participatory and interactive workshop. Ideally, this will be an in-person event that brings businesses together, but it can also be virtual. Moving from theory to practice, participants will grow their awareness of the business benefits associated with planning to flourish, and they will build their capacity to design business models that are more sustainable, resilience, and regenerative.
TIAC Member Discount
Active members* of the Tourism Industry Association of Canada will receive a 5% discount off of the base price for either option. Additional and related costs, such as travel, will not be discounted.
*Membership is considered to be active if annual dues have been fully paid.
