Flourishing in Tourism
"Creating the possibility for human and all other life to flourish on our planet for generations to come, enhancing the integrity, beauty, and regenerative capacity of living communities."
(Adapted from Prof. John Ehrenfeld, MIT and Michelle Holliday)
Why does your business or organization exist?
Does it have a purpose? What is your vision for the future?
We believe that all tourism businesses and organizations can, and should, pursue and enable the pursuit of flourishing within and beyond the sector. We believe that all tourism businesses and organizations should be given the means and opportunity to flourish both in the sector and beyond.
In collaboration with the Tourism Industry Association of Canada, we have an integrated strategic planning solution that will effect long-term, positive change within the tourism sector.
Flourishing in Tourism is a facilitated journey focused on internal capacity development and action. It’s not your traditional strategic planning process.
Why flourishing? Why not?
Flourishing is not universally defined. It is something that you envision and pursue at the same time that you support the flourishing of others.
The prospect of harnessing your full potential to do good while doing well is exciting and the opportunity should be acted upon!
Enabling human and all other life to flourish is not only the right thing to do but a science-based imperative.
The pursuit of flourishing opens you up to more opportunities to co-create value with others, come up with creative solutions, and innovate to be fit-for-the-future.
Flourishing is holistic, taking into consideration environmental and social risks and opportunities as well as economic.
Flourishing in Tourism is…
A collaboration between Bannikin and the Tourism Industry Association of Canada. (Active members of TIAC receive a discount off the base price)
An integrated strategic planning solution that responds to the need for long-term positive change to take place within the tourism sector.
An innovative methodology that takes seriously both desirable and probable futures.
A facilitated journey focussed on internal capacity development and action.
Flourishing in Tourism is for…
Businesses and organizations that want to take full account of their relationship with and existence within the environment, society, and economy.
Businesses and organizations that want to explore what their flourishing future looks like.
Businesses and organizations that want to empower themselves with a plan to decisively move towards their flourishing.
Are you interested, able, and willing to think seriously about the far future of your organization?
Are you comfortable with having conversations that will challenge the way you think about your organization now and in the future?
Do you and your management team have the time, energy, and effort to commit to an innovative and integrated strategic planning process?