The Wilderness Collective is the innovative business behind Europe’s #1 Adventure Travel Company, Wilderness Scotland, established in 2001, and its most recently launched brand, Wilderness Ireland. Offering an unrivaled range of small-group departures, self-guided trips and custom vacations, the award winning brands lead the way in active and nature-based travel to the remote and wild corners of Scotland, Wales, Ireland and the North of England. Popular outdoor experiences include hiking, road cycling and kayaking. Wildlife, cultural, photography and sailing adventures are also available. For more information, visit thewildernesscollective.co.uk.
No one knows Latin America like Southern Explorations. They’ve spent much of their lives exploring, guiding, studying and experiencing the destinations they offer. They know the places, the people, the cultures, the food, the music, the secret spots and the most sought after experiences. Their decades of experience allows them to help give guests the flexibility to build and customize their ideal Latin America travel itinerary, or guests can select from Southern Explorations’ finely crafted group adventures and cruises guaranteed to meet their award-winning standards.
Azores Adventures Futurismo is the only Azores-based active tourism company offering year-round, high-quality, professionally lead sea- and land-based activities throughout the Azores archipelago.
Neotropic Expeditions is a group of passionate explorers and adventurers. For over 25 years, they’ve shared their passion for one-of-a-kind experiences with their guests. They’ve created some of Ecuador and Colombia’s most inspiring destinations, in the Coast, Andes, Amazon and Galapagos Islands.
Celebrating 42 years, leading adventure tour operator Exodus has a vast range of adventure and activity holidays across seven continents, offering places as diverse and as exhilarating as Kilimanjaro, Machu Picchu, the Ice Hotel and Antarctica. Whether it is solo travellers, couples, groups or families, Exodus offers an incredible choice of trips for all ages and activity levels. Operating in 90 countries with over 500 tours, Exodus insists on low impact tourism and contributing to local communities.
New Brunswick Department of Tourism, Heritage and Cultures’ goal is to promote New Brunswick as a destination, developing relationships with travel trade, media and consumers. The tourism office promotes New Brunswick as the hub to Canada’s Maritime Provinces, offering five distinctive regions, each with their own story to tell and packed with incredible bays, some of the oldest mountains on the planet, the rarest of dunes, and world-renowned rivers.
In 2015, Bannikin began working with Tourism New Brunswick in developing strong relationships with top travel representatives by designing and managing a series of FAM trips to introduce travel trade focused on the soft adventure space to the destination.
Adventure Canada is a family-owned adventure travel company specializing in land-based and small ship cruise adventures into the world’s far-off places, including the Arctic, Antarctic and the Galapagos Islands. Adventure Canada’s trips feature a wide array of special guests including musicians, authors, biologists, historians and much more.
Targeted media relations strategy & outreach
Smiling Albino is a Bangkok – based team of travel enthusiasts offering custom tours in Asia that are the result of continuous travel, innovation and refinement. Trips combine multiple activities, charming venues, the finest regional cuisine and passionate hosts. Discover hidden corners, insider sights and unique local characters.
Outer Shores offers multi-day wildlife and cultural expeditions that are once-in-a-lifetime experiences. Guided by a crew of professional mariners and expert naturalists, OSE’s small groups of 8 guests explore, experience, and learn about the stunning wildlife and ancient cultures of coastal British Columbia while living and travelling aboard the 70′ classic wooden schooner Passing Cloud. President and Captain Russel Markel holds a PhD in marine biology and is dedicated to hosting guests from around the world while fostering stewardship and supporting conservation-based research in the areas where Outer Shores travels.
Targeted media relations & marketing support
Since 2003, the team at Upscape has been personally researching and creating trips throughout Chile and Argentina. The company was founded by Brian Pearson and Sira Berté, who left the United States in the midst of successful careers in order to pursue their dream of living and travelling through Chile. Upscapes’ specialties are ski, bike and wine tours, all designed using expert guides, impeccable operations support, and first-hand knowledge of the best places to experience wine, culture, food and outdoor adventure. The company’s reputation as one of the most respected tour operators in Chile is founded on their top goal — to provide guests with the most memorable experience possible.
Working with Upscape to further increase their sales in the Canadian market, through developing targeted travel trade relationships and strategic media relations efforts
Designing efforts to allow the small in-house team to effectively develop business and share their story without breaking the bank.
The TreadRight Foundation is a Geneva-based not-for-profit. Founded by The Travel Corporation family of travel brands, TreadRight is a joint initiative by Contiki Holidays, Trafalgar, Uniworld, Insight Vacations, Adventure World and the rest of The Travel Corporation’s family of brands. Through the aid of these key partners, TreadRight identifies and supports projects that encourage the sustainable development of tourism.
Bannikin Travel & Tourism believes that sustainable tourism should be mainstream, though until this becomes a reality, Bannikin will continue to advocate for sustainable tourism practices. Bannikin team members Shannon & Zach work in an advisory capacity with TreadRight, selecting projects and integrating TreadRight marketing and communications activities into the participating brands.
Rebranded TreadRight in 2012
Re-launched the TR website, with a focus on messaging the TR story and the individual brand-led sustainable tourism projects
Focused on effectively integrating project messaging into respective brand materials
Continue to advise on new project selections & marketing campaigns
Cuba Cruise by Celestyal is a revolutionary cruise line offering a unique opportunity to experience Cuba’s history, landscapes, and culture in a comfortable and seamless travel environment. This is an all-inclusive that moves. Guests aboard Cuba Cruise spend their days experiencing the wealth of the region, endless beaches and a view beyond compare. From the impeccable service and delicious meals made with Canadian beef and fresh produce, to exceptional daily shore excursions using the best local guides and operators, this is a chance to experience a Cuba rarely seen.
Targeted media relations and social media strategy & engagement
Situated two hours north of Toronto, Grey County offers beauty you can’t get in the city along with a lifestyle that is more relaxed and family oriented.
Established in 1990, the Adventure Travel Trade Association (ATTA) serves 1000 members in 80 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future.
Quench Trip Design is a Toronto-based travel company providing trip design services to individuals and small groups. The Quench team works closely with clients from the outset, providing the ultimate in personalized trip planning services. Quench’s trip designers are seasoned and savvy travel professionals who use their own real-life experience and on the ground knowledge to create authentic and unforgettable travel experiences.
In 2015, Bannikin developed a marketing support strategy to communicate Quench Trip Design’s brand story across social media platforms and increase awareness of the their unique approach. We are also implementing a strategy to help Quench communicate their unique brand propositions to the media while positioning them as experts in multi-generational family travel and groups, as well as sabbatical travel.
The Southwest Ontario Tourism Corporation (SWOTC) is the provincially mandated Regional Tourism Organization, publicly branded as Ontario’s Southwest. SWOTC works with nine DMOs and tourism industry stakeholders across Southwestern Ontario to promote Ontario’s Southwest as a vibrant and prosperous tourism region.
Developed content for www.swotc.ca to share with SWOTC industry partners, regarding best practices and approaches for operators to start packaging and itinerary development within their region. This provided tour operators with a set of guidelines by which to adhere to create appealing, market-ready itineraries for their region.
H+I Adventures specializes in mountain biking adventures that are a carefully crafted combination of physical challenges and cultural adventures. H+I Adventures carefully curates the route, the tracks, the accommodation, the food, and the flow of the day to ensure each day is memorable. Their guides are highly experienced and qualified mountain bike experts that guide guests through every stage of the journey, keeping the pace just right and teaching them to be a technically better rider.
In 2015, Bannikin launched a targeted outreach program to North American soft adventure tour operators while also developing a Partner Guide to showcase H+I Adventures’ offering and value proposition. Additionally, Bannikin has assisted H+I Adventures in targeting media and developing strategic media relationships.
Wilderness North is a Canadian company dedicated to providing guests with a pure and genuine outdoor adventure. The main goal is to deliver the best fly-in experience in the market, while also acting as stewards of the land, protecting it for future generations. Whether you are looking to explore the North in a single day adventure or on a multi-day trip, Wilderness North is the fly-in company for you. Combine your fishing experience with a cultural excursion to make your northern adventure just that much more enjoyable.
Marketing solutions and product development
PureQuest Adventures is a unique collection of DMCs focused on adventure travel in Bhutan, Nepal, India, China, Peru and Croatia, with plans to include more destinations in the near future. PureQuest was born of a desire to provide experiential tourism tour operators with a specific platform that showcases the value-addition of local talent and ideas. The collection specializes in all things adventure, including trekking, hiking, cycling, motorcycle tours, mountaineering, cultural discoveries, birdwatching, self-drive, surfing, volunteer, wildlife safaris, horseback riding, rafting, mounted safaris, overland journeys and special interest programs.
Along with PureQuest’s destination expertise, their enthusiasm for product innovation and the maturity that comes from years of experience on the travel scene, means the PureQuest team can tailor the perfect adventure product for all their operator partners.
Comprehensive sales development and representation for the North American adventure travel market.
Colorado is a four-season destination offering unparalleled adventure and recreational pursuits, a thriving arts scene, a rich cultural heritage, flavourful cuisine and 25 renowned ski areas and resorts. The state’s breathtaking scenic landscape boasts natural hot springs, the headwaters of seven major rivers, many peaceful lakes and reservoirs, 11 national parks and monuments and 58 mountain peaks that top 14,000 feet.
Working with Klint & Associates Inc. to target Canadian media & develop CTO’s social media & press strategy
Wild Women Expeditions is an all-women outdoor adventure company operating across Canada and throughout the world. Now celebrating its 22nd Anniversary, Wild Women offers a wide variety of outdoor adventures, including canoe and kayak trips, multi-sport adventures, hiking trips and yoga retreats for individuals and groups.
Advising on a multi-year growth strategy
Developing WWE’s 25th Anniversary marketing strategy
Mountain Taxi was established more than 16 years ago as one of Iceland’s first adventure tour companies. Through their capacity as a full service DMC, they organise and deliver luxury, multi-day tours throughout the country, via Super Jeep.
In 2011, Bannikin supported Mountain Taxi through a complete re-branding, including a website redesign. We followed this up with a marketing & media relations campaign complete with a press trip planned to feature Icelandic travel in the off-season for winter 2012.
Launched a dynamic, keyword rich website that showcases the beauty of Iceland and Mountain Taxi’s time-tested tours, within a short time frame and limited budget
Launched a strategic newsletter campaign, geared at driving more direct bookings in from Europe and North America
Generated buzz through creative social media and media relations campaigns
Belcampo Belize is a luxurious 12-room hotel, a 3000-acre farm, planned Agritourism centre, and a 15,000-acre rainforest reserve. Located in Belize’s Toledo District, the Lodge and Farms are at the heart of the watershed of one of nature’s most spectacular marine environments. Belcampo is proud to play a part in the conservation of the marine life of the Belizian reef through sustainable agricultural management and conservation of intact rainforest ecosystems.
Targeted media relations strategy & outreach
Sol Fitness Adventures is the go-to source for both adventure travel preparation and exclusive outdoor fitness trips near Zion National Park and Sundance Resort. Sol trains outdoor athletes, adventurous travellers, and those who want to become such. Included in Outside’s Top 10 Trips in or near a National Park, Sol’s backpacking expeditions combine the best in luxury and outdoor fitness.
Launched informative newsletter campaign, generating new leads and engaging existing leads
Developed strategic marketing and communications plan so the small team can effectively market and communicate in-house on a modest budget
Fine-tuned existing media relations efforts to a manageable degree.