Current Clients

Past Clients

  • Ecotours-BC

    Ecotours-BCEcotours-BC FacebookEcotours-BC Twitter

    Ecotours-BC is a tour operator specializing in grizzly bear and wildlife viewing experiences in British Columbia that work to connect guests to nature on a deeper level through completely natural wildlife encounters.

    Services: Marketing & Trade Development

    Worked together since: December 2017

     
  • Destination BC

    Destination BC

    As an industry-led Crown corporation, Destination British Columbia works collaboratively with tourism stakeholders across the province to coordinate marketing at the international, provincial, regional and local levels.

     
  • Orillia

    Orillia

    The City of Orillia is a city of 30,586 people in the heart of Central Ontario on the shores of Lake Couchiching and Lake Simcoe.

     
  • Enchanted Adventures

    Enchanted AdventuresEnchanted Adventures FacebookEnchanted Adventures TwitterEnchanted Adventures Instagram

    As trip designers, Enchanted Adventures takes the time to understand travellers’ preferred travel style, and then creates detailed and engrossing itineraries accordingly. Travellers can also choose from a selection of ready-made itineraries that – like all Enchanted Adventures experiences – are designed to leave a lasting impression on travellers, not the destination.

     

     

    Services: Marketing & Social Media Marketing

    Worked Together Since: 2017

     
  • Grey County

    Grey County

    Situated two hours north of Toronto, Grey County offers beauty you can’t get in the city along with a lifestyle that is more relaxed and family oriented.

     
  • Neotropic Expeditions

    Neotropic ExpeditionsNeotropic Expeditions Facebook

    Neotropic Expeditions is a group of passionate explorers and adventurers. For over 25 years, they’ve shared their passion for one-of-a-kind experiences with their guests. They’ve created some of Ecuador and Colombia’s most inspiring destinations, in the Coast, Andes, Amazon and Galapagos Islands.

     
  • Quench Trip Design

    Quench Trip Design

    Quench Trip Design is a Toronto-based travel company providing trip design services to individuals and small groups. The Quench team works closely with clients from the outset, providing the ultimate in personalized trip planning services. Quench’s trip designers are seasoned and savvy travel professionals who use their own real-life experience and on the ground knowledge to create authentic and unforgettable travel experiences.

    Results

    In 2015, Bannikin developed a marketing support strategy to communicate Quench Trip Design’s brand story across social media platforms and increase awareness of the their unique approach. We are also implementing a strategy to help Quench communicate their unique brand propositions to the media while positioning them as experts in multi-generational family travel and groups, as well as sabbatical travel.

     
  • Ontario’s Southwest

    Ontario’s Southwest

    The Southwest Ontario Tourism Corporation (SWOTC) is the provincially mandated Regional Tourism Organization, publicly branded as Ontario’s Southwest. SWOTC works with nine DMOs and tourism industry stakeholders across Southwestern Ontario to promote Ontario’s Southwest as a vibrant and prosperous tourism region.

    Results

    Developed content for www.swotc.ca to share with SWOTC industry partners, regarding best practices and approaches for operators to start packaging and itinerary development within their region. This provided tour operators with a set of guidelines by which to adhere to create appealing, market-ready itineraries for their region.

     
  • H+I Adventures

    H+I Adventures

    H+I Adventures specializes in mountain biking adventures that are a carefully crafted combination of physical challenges and cultural adventures. H+I Adventures carefully curates the route, the tracks, the accommodation, the food, and the flow of the day to ensure each day is memorable. Their guides are highly experienced and qualified mountain bike experts that guide guests through every stage of the journey, keeping the pace just right and teaching them to be a technically better rider.

    Results

    In 2015, Bannikin launched a targeted outreach program to North American soft adventure tour operators while also developing a Partner Guide to showcase H+I Adventures’ offering and value proposition. Additionally, Bannikin has assisted H+I Adventures in targeting media and developing strategic media relationships.

     
  • Wilderness North

    Wilderness NorthWilderness North FacebookWilderness North Twitter

    Wilderness North is a Canadian company dedicated to providing guests with a pure and genuine outdoor adventure. The main goal is to deliver the best fly-in experience in the market, while also acting as stewards of the land, protecting it for future generations. Whether you are looking to explore the North in a single day adventure or on a multi-day trip, Wilderness North is the fly-in company for you. Combine your fishing experience with a cultural excursion to make your northern adventure just that much more enjoyable.

    View Case Study »

    Results

    Marketing solutions and product development

     
  • PureQuest Adventures

    PureQuest AdventuresPureQuest Adventures Facebook

    PureQuest Adventures is a unique collection of DMCs focused on adventure travel in Bhutan, Nepal, India, China, Peru and Croatia, with plans to include more destinations in the near future. PureQuest was born of a desire to provide experiential tourism tour operators with a specific platform that showcases the value-addition of local talent and ideas. The collection specializes in all things adventure, including trekking, hiking, cycling, motorcycle tours, mountaineering, cultural discoveries, birdwatching, self-drive, surfing, volunteer, wildlife safaris, horseback riding, rafting, mounted safaris, overland journeys and special interest programs.

    Along with PureQuest’s destination expertise, their enthusiasm for product innovation and the maturity that comes from years of experience on the travel scene, means the PureQuest team can tailor the perfect adventure product for all their operator partners.

    View Case Study »

    Results

    Comprehensive sales development and representation for the North American adventure travel market.

     
  • Colorado Tourism Office

    Colorado Tourism OfficeColorado Tourism Office FacebookColorado Tourism Office Twitter

    Colorado is a four-season destination offering unparalleled adventure and recreational pursuits, a thriving arts scene, a rich cultural heritage, flavourful cuisine and 25 renowned ski areas and resorts. The state’s breathtaking scenic landscape boasts natural hot springs, the headwaters of seven major rivers, many peaceful lakes and reservoirs, 11 national parks and monuments and 58 mountain peaks that top 14,000 feet.

    Results

    Increased Destination Profile
    Managing Colorado’s Canadian Media Relations Strategy, We directly secured $3.5 million in annual Canadian media coverage. Substantial features established
    in Canada’s major Canadian outlets included the National Post, enRoute Magazine, Zoomer, and Explore Magazine.

     
  • Smiling Albino

    Smiling AlbinoSmiling Albino FacebookSmiling Albino Twitter

    Smiling Albino is a Bangkok – based team of travel enthusiasts offering custom tours in Asia that are the result of continuous travel, innovation and refinement. Trips combine multiple activities, charming venues, the finest regional cuisine and passionate hosts. Discover hidden corners, insider sights and unique local characters.

     
  • Outer Shores Expeditions

    Outer Shores ExpeditionsOuter Shores Expeditions FacebookOuter Shores Expeditions Twitter

    Outer Shores Expeditions is a small-ship, niche adventure travel company specializing in wildlife and cultural sailing expeditions to Canada’s Haida Gwaii, Vancouver Island, and the Great Bear Rainforest aboard the classic wooden schooner Passing Cloud.

    Services: Marketing & Media Relations

    Worked with since: 2014

     
  • Wild Women Expeditions

    Wild Women ExpeditionsWild Women Expeditions FacebookWild Women Expeditions Twitter

    Wild Women Expeditions is an all-women outdoor adventure company operating across Canada and throughout the world. Now celebrating its 22nd Anniversary, Wild Women offers a wide variety of outdoor adventures, including canoe and kayak trips, multi-sport adventures, hiking trips and yoga retreats for individuals and groups.

    Results

    Advising on a multi-year growth strategy

    Developing WWE’s 25th Anniversary marketing strategy

     
  • Celestyal Cruises

    Celestyal CruisesCelestyal Cruises FacebookCelestyal Cruises TwitterCelestyal Cruises Instagram

    The only home-porting cruise operator in Greece, Celestyal Cruises provides highly-personalized services in the Greek Islands. The foundation of the company’s philosophy is the ‘destination,’ where every cruise focuses on cultural immersion, both on board and onshore.

     

     

    Services: Media Relations and Social Media Marketing

    Worked Together Since: 2013

     
  • Mountain Taxi

    Mountain TaxiMountain Taxi FacebookMountain Taxi Twitter

    Mountain Taxi was established more than 16 years ago as one of Iceland’s first adventure tour companies. Through their capacity as a full service DMC, they organise and deliver luxury, multi-day tours throughout the country, via Super Jeep.

    In 2011, Bannikin supported Mountain Taxi through a complete re-branding, including a website redesign. We followed this up with a marketing & media relations campaign complete with a press trip planned to feature Icelandic travel in the off-season for winter 2012.

    Results

    Launched a dynamic, keyword rich website that showcases the beauty of Iceland and Mountain Taxi’s time-tested tours, within a short time frame and limited budget

    Launched a strategic newsletter campaign, geared at driving more direct bookings in from Europe and North America

    Generated buzz through creative social media and media relations campaigns

     
  • Belcampo Belize

    Belcampo BelizeBelcampo Belize FacebookBelcampo Belize Twitter

    Belcampo Belize is a luxurious 12-room hotel, a 3000-acre farm, planned Agritourism centre, and a 15,000-acre rainforest reserve. Located in Belize’s Toledo District, the Lodge and Farms are at the heart of the watershed of one of nature’s most spectacular marine environments. Belcampo is proud to play a part in the conservation of the marine life of the Belizian reef through sustainable agricultural management and conservation of intact rainforest ecosystems.

    Results

    Targeted media relations strategy & outreach

     
  • Sol Fitness Adventures

    Sol Fitness AdventuresSol Fitness Adventures FacebookSol Fitness Adventures Twitter

    Sol Fitness Adventures is the go-to source for both adventure travel preparation and exclusive outdoor fitness trips near Zion National Park and Sundance Resort. Sol trains outdoor athletes, adventurous travellers, and those who want to become such. Included in Outside’s Top 10 Trips in or near a National Park, Sol’s backpacking expeditions combine the best in luxury and outdoor fitness.

    Results

    Launched informative newsletter campaign, generating new leads and engaging existing leads

    Developed strategic marketing and communications plan so the small team can effectively market and communicate in-house on a modest budget

    Fine-tuned existing media relations efforts to a manageable degree.