Worldview
We’re inspired by tourism’s potential to create positive change in our world.
We believe that great places to live make great places to visit.
We recognize that every destination is first and foremost someone's home.
We honour and respect the ecosystems and people that bring places to life.
Vision.
The places where people live and visit, and everything that brings them to life, are flourishing!
Guiding Principles.
Remember that tourism does not exist in a vacuum
Recognize diverse forms of capital
Be comfortable being uncomfortable, and have the important conversations
Seek to activate the potential in others
Invest as much in the process as in the outcomes
Values.
Integrity
Respect
Kindness
Curiosity
Creativity
Joy
Mission.
To co-create value in the world through and beyond tourism.
Affiliations
Perpetual students of tourism, we see much value in being active members of the following organizations:
