Image courtesy of New Brunswick Department of Tourism, Heritage and Culture
Atlantic Canada's next adventure destination.
New Brunswick, one of Canada’s Atlantic provinces, has always been well-known for their motorcoach and family travel offerings, appealing to travellers interested in the destination’s culture, heritage, and coastal charm. In late 2014, New Brunswick Department of Tourism, Heritage and Culture looked to Bannikin for help on capturing new markets in North America; specifically the adventure travel niche in the United States. Bannikin was keen to get involved in organizing the province’s first-ever adventure travel FAM trip in 2015.
With Bannikin’s reputation in the trade industry as the representatives of the most under-the-radar and unique adventure offerings worldwide, we successfully executed New Brunswick’s first-ever adventure travel FAM trip. Bannikin’s efforts included:
Approximately 30 adventure travel tour operators across North America are now aware of and interested in potentially developing the New Brunswick, and have become one of the leading provinces in Canada in their involvement with the Adventure Travel Trade Association.
Following 2015 FAM, Country Walkers has officially announced one 2016 hiking departure and 4 for 2017. Several other participants in 2015/2016 have now listed and sold out scheduled departures to the region!
New Brunswick Tourism now has an understanding of adventure travel trade client needs and expectations, which will be put to use in continuing to attract this market.
We’re always on the lookout for clever companies who could use a little help. Give us a shout and let’s talk about how we can work together.Reach Out »