Everything about every part of our industry is being rethought in this moment. So your brand is probably the very last thing you want to think about. We get that. However, there is an unprecedented opportunity in this moment to give your travel brand what it needs for what comes next.

And here’s why. Travel, as an experience and as an industry, is going through the closest thing to a reset we’ll likely ever see. People are willing and required to re-imagine everything right now, your brand included. Taking this moment to devise a considered, strategic approach will help you understand how and why people connect with your brand, and how to generate more success from that connection. Whether you’re a destination, tour operator, accommodation – or even a consultancy like us – now, more than ever, you need to be armed with the right tools to ensure your brand is ready to go to work for you.

Throughout the series, we’ll be taking a closer look at how branding really works, why it matters so much right now and how you can develop, refresh or re-imagine your brand.

Subscribe to the Bannikin Branding Newsletter to get the video series regularly delivered directly to your inbox, or follow along on our Instagram, Facebook, Twitter and YouTube channels.

1. What is a brand?




3. The Importance of Branding Guidelines


4. The Right Tools


5. building your brand triangle: rational attributes


6. building your brand triangle: emotional benefits

7. BUILDING YOUR brand triangle: brand persona

8. building your brand triangle: UPS/UBS

9. Building your brand triangle: brand PROMISE

10. How to create buyer personas

11. Why Storytelling Matters

12. Finding Your Brand Voice

13. The Value of Workshops


We should chat.

We’re always on the lookout for clever companies who could use a little help. Give us a shout and let’s talk about how we can work together.

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