1. Slang. Small tin cup.
2. Niche travel and tourism group enhancing the business of small operators, emerging destinations and hotel properties.
Bannikin Travel & Tourism ltd. has been in operation since 2010 and has built a reputation as a leading communications and destination development firm specializing in branding, content creation and most recently, Covid-19 recovery strategy development.
We have extensive experience providing tourism-specific solutions to travel partners across the globe, and are currently consulting with Canadian DMO’s on Covid-19 recovery measures that will help elevate local destinations and develop domestic tourism plans essential to the country’s short- and long-term economic resiliency.
Since March 2020, Bannikin has been working with Prince Edward County, the Town of Orangeville and the City of Brampton on destination development strategies that incorporate Covid-19 recovery measures. Most recently, we completed a Tourism Recovery Plan for Peterborough & the Kawarthas, designed to help their DMO provide tourism-specific support to tourism businesses and partners.
As Canadian municipalities turn to hyper-localism and the visitor economy as tools to aid recovery, many restaurants, hotels and attractions are looking to their DMO for guidance more than ever, and it’s crucial they be met with strong leadership and a clear, safe way forward.
We endeavour to lend our expertise in developing a strategy that creates a clear recovery framework for DMO’s to follow, providing communications, implementation and content support every step of the way.
Bachelor of Journalism, Langara College, Vancouver
Jillian Dickens brings more than 14 years’ experience in story-telling, product design and stakeholder engagement for sustainably focused destinations and tour operators to Bannikin. A newspaper reporter by trade, Jillian got her start in tourism at the Canadian Arctic DMO Nunavut Tourism, designing and implementing the destination’s marketing and media relations strategies.
As CEO of Bannikin, Jillian plays a vital role in supporting all departments and team members. She brings her wealth of experience in destination development, media relations, trade development and content creation, resulting in well-rounded oversight and leadership. She has built her business with intention, to work with small suppliers whose values, ethos and operations align with those of Bannikin; regenerative tourism development, transformative travel and overall, good people, are all part of the equation.
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Bachelor of Journalism, Ryerson University
Terrilyn is a seasoned travel industry professional, with nearly 10 years’ experience building partnerships with travel trade. She kicked-off her career with a B2B-facing travel media platform and more recently she was the editor-in-chief of Canadian Traveller (B2C) and CT magazines (B2B). During her tenure, she worked on brand & business development and content strategy, laying the path to record-sales success. She was part of the team to launch Canada’s first travel-focused subscription box, Experience The World, and also helped spearhead the launch of the innovative B2B platform, Key Notes On Travel.
Terrilyn has been a contributing travel expert to various major television and radio programs in Canada, and continues to be called upon for her expertise.
In October 2018, she was an event organizer for “Let’s Get Uncomfortable: Discussing Gender Equity and Equality in Canada’s Travel Industry” and she continues to advocate for greater diversity and equality in tourism.
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Bachelor of Arts, Professional Writing & Translation, Université de Sherbrooke
Zach Vanasse is a branding and creative content specialist with a decade’s worth of experience in the travel industry. He leads the branding and storytelling department, spearheading content creation and branding strategy. He also works to connect travel organizations with sustainability leaders around the world and has worked to develop sustainability programs and initiatives for travel companies.
Before joining Bannikin, he served as an editor with PAX News and PAX Magazine where he worked with industry leaders and innovators, gaining insider’s appreciation for the inner workings of the travel industry. As a journalist, he developed personal relationships with many of the travel industry’s thought leaders, directors and influencers. In his role as editor, he collaborated with a variety of industry organizations ranging from tourism boards to tour operators.
He is a founding board member of PropelTO and served as a founding board member and president of the Young Travel Professionals – Toronto chapter.
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Bachelor of Fine Arts, Ryerson University
Britney is a strategic communications specialist with five years’ experience in B2C and B2B tourism markets. She currently leads the communications and strategy department at Bannikin, offering our clients her unique perspectives on COVID-19 recovery measures, internal and stakeholder messaging, crisis communication and media training, strategic planning and promotional campaign development.
She is a strong communicator, an experienced interviewer and a skilled storyteller. Britney has experience writing for both trade and consumer magazines, which led her to the path of communications and strategic development for organizations such as Peterborough & the Kawarthas, Prince Edward County and the City of Brampton. Her in-depth understanding of creative strategy, thoughtful messaging and global tourism recovery standards have proven invaluable to Bannikin clients navigating the complexities of COVID-19.
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Concordia University - BA Honors in African History
Master of Tourism Administration - George Washington University
Natasha is a senior marketing consultant with a decade of experience in the adventure tourism sector. She has worked for destinations, associations and tourism companies around the world from Greenland to Namibia, to help create inspiration at each stage of the customer journey – and ensure that tourism development supports environmental conservation, cultural heritage preservation and enhances the lives of local residents.
Natasha managed Bannikin’s Hong Kong office for two years before a family move took her to Cambodia. She now supports Bannikin on an ad-hoc basis on destination development projects.
She is also an AdventureEDU educator, and frequently lectures on the topic of social media for tourism. She has delivered marketing workshops in Namibia, Myanmar, Peru, Ethiopia and Uganda on tourism marketing.
Want to get in touch with Natasha? Email: firstname.lastname@example.org