Who We Are

BAN-NI-KIN (noun)

1. Slang. Small tin cup.
2. Niche travel and tourism group enhancing the business of small operators, emerging destinations and hotel properties.

Small cup. Big ideas.

Bannikin Travel & Tourism ltd. has been in operation since 2010 and has built a reputation as a leading travel trade development, branding and storytelling, media relations and destination development consultancy specializing in experiential tourism and regenerative travel.

We are a small but mighty team with DMO, tour operator and destination clients spanning the globe. Our clients know that we are here as a solution to their unique challenges, like limited resources – time, money, sales networks, etc. – by providing tourism-specific, highly-specialized and well-researched support. The way we see it; our team is your team.

Bannikin was built on a love for travel and a great respect for destinations and entrepreneurs providing immersive, experience-driven travel experiences around the world. We work with destinations and travel companies at every stage of the tourism life cycle, from development, through to implementation, delivery to market and market management.

Our highly adaptable team also now offers consulting to DMOs on Covid-19 recovery measures that will help elevate local destinations and develop domestic tourism plans essential to the country’s short- and long-term economic resiliency.

  • Jillian DickensJillian DickensCEO

    Jillian Dickens

    CEO

    Bachelor of Journalism, Langara College, Vancouver

    Jillian Dickens brings more than 14 years’ experience in story-telling, product design and stakeholder engagement for sustainably focused destinations and tour operators to Bannikin. A newspaper reporter by trade, Jillian got her start in tourism at the Canadian Arctic DMO Nunavut Tourism, designing and implementing the destination’s marketing and media relations strategies.

    As CEO of Bannikin, Jillian plays a vital role in supporting all departments and team members. She brings her wealth of experience in destination development, media relations, trade development and content creation, resulting in well-rounded oversight and leadership. She has built her business with intention, to work with small suppliers whose values, ethos and operations align with those of Bannikin; regenerative tourism development, transformative travel and overall, good people, are all part of the equation.

    Want to get in touch with Jillian? Email: jillian@bannikin.com

  • Terrilyn KunopaskiTerrilyn KunopaskiDIRECTOR & TRADE DEVELOPMENT

    Terrilyn Kunopaski

    DIRECTOR & TRADE DEVELOPMENT

    Bachelor of Journalism, Ryerson University

    Terrilyn is a seasoned travel industry professional, with nearly 10 years’ experience building partnerships with travel trade. She kicked-off her career with a B2B-facing travel media platform and more recently she was  the editor-in-chief of Canadian Traveller (B2C) and CT magazines (B2B). During her tenure, she worked on brand & business development and content strategy, laying the path to record-sales success. She was part of the team to launch Canada’s first travel-focused subscription box, Experience The World, and also helped spearhead the launch of the innovative B2B platform, Key Notes On Travel.

    Terrilyn has been a contributing travel expert to various major television and radio programs in Canada, and continues to be called upon for her expertise.

    In October 2018, she was an event organizer for “Let’s Get Uncomfortable: Discussing Gender Equity and Equality in Canada’s Travel Industry” and she continues to advocate for greater diversity and equality in tourism.

    Want to get in touch with Terrilyn? E-mail: terrilyn@bannikin.com.

  • Zach VanasseZach VanasseMANAGER, CREATIVE & BRANDING

    Zach VanasseZach Vanasse Twitter

    MANAGER, CREATIVE & BRANDING

    Bachelor of Arts, Professional Writing & Translation, Université de Sherbrooke

    Zach Vanasse is a branding and creative content specialist with a decade’s worth of experience in the travel industry. He leads the branding and storytelling department, spearheading content creation and branding strategy. He also works to connect travel organizations with sustainability leaders around the world and has worked to develop sustainability programs and initiatives for travel companies.

    Before joining Bannikin, he served as an editor with PAX News and PAX Magazine where he worked with industry leaders and innovators, gaining insider’s appreciation for the inner workings of the travel industry. As a journalist, he developed personal relationships with many of the travel industry’s thought leaders, directors and influencers. In his role as editor, he collaborated with a variety of industry organizations ranging from tourism boards to tour operators.

    He is a founding board member of PropelTO and served as a founding board member and president of the Young Travel Professionals – Toronto chapter.

    Want to get in touch with Zach? Email: zach@bannikin.com

  • Britney HopeBritney HopeMANAGER, COMMUNICATIONS & STRATEGY

    Britney Hope

    MANAGER, COMMUNICATIONS & STRATEGY

    Bachelor of Fine Arts, Ryerson University

    Britney is a strategic communications specialist with five years’ experience in B2C and B2B tourism markets. She currently leads the communications and strategy department at Bannikin, offering our clients her unique perspectives on COVID-19 recovery measures, internal and stakeholder messaging, crisis communication and media training, strategic planning and promotional campaign development.

    She is a strong communicator, an experienced interviewer and a skilled storyteller. Britney has experience writing for both trade and consumer magazines, which led her to the path of communications and strategic development for organizations such as Peterborough & the Kawarthas, Prince Edward County and the City of Brampton. Her in-depth understanding of creative strategy, thoughtful messaging and global tourism recovery standards have proven invaluable to Bannikin clients navigating the complexities of COVID-19.

    Want to get in touch with Britney? Email: britney@bannikin.com

  • Natasha MartinNatasha MartinDESTINATION DEVELOPMENT EXPERT

    Natasha Martin

    DESTINATION DEVELOPMENT EXPERT

    Concordia University - BA Honors in African History
    Master of Tourism Administration - George Washington University

    Natasha is a senior marketing consultant with a decade of experience in the adventure tourism sector. She has worked for destinations, associations and tourism companies around the world from Greenland to Namibia, to help create inspiration at each stage of the customer journey – and ensure that tourism development supports environmental conservation, cultural heritage preservation and enhances the lives of local residents.

    Natasha managed Bannikin’s Hong Kong office for two years before a family move took her to Cambodia. She now supports Bannikin on an ad-hoc basis on destination development projects.

    She is also an AdventureEDU educator, and frequently lectures on the topic of social media for tourism. She has delivered marketing workshops in Namibia, Myanmar, Peru, Ethiopia and Uganda on tourism marketing.

    Want to get in touch with Natasha? Email: natasha@bannikin.com