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What We’re Up To

Content creators! Did you know the @smithsonian - Content creators! Did you know the @smithsonian - the world’s largest museum and research institution - has made some 2.8 million digital assets and two centuries of data available through Creative Commons? The collection includes high-res images from all 19 Smithsonian museums, as well as its research centres, libraries and archives.
From Paula Brown for the Orangeville Citizen 12.17 From Paula Brown for the Orangeville Citizen 12.17.20:⁠
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After six months of development, Dufferin County Council has approved a five year Tourism Strategy and Action Plan prepared by consulting company, Bannikin Travel and Tourism. ⁠
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“It allows regions to really tap into people who have similar values. I think we can agree that we don’t want to send a message and call everybody in and say ‘welcome to Dufferin.’ We want to have a very targeted message and speak to a very targeted type of visitor who can respect and appreciate the natural assets and the creative community,” said Terrilyn Kunopaski, director, Bannikin Travel & Tourism.
It can if you're listening to his advice about cre It can if you're listening to his advice about creating characters with a universal appeal. ⁠
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Find out how The Boss relates to creating buyer personas for your brand in our newest #brand video. Link in bio.
For this installment of #BannikinBeats we turn our For this installment of #BannikinBeats we turn our ears to Hibari Misora, a Japanese singer, actress and icon.
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Misora recorded more than one thousand songs and sold 68 million records in her lifetime, while appearing in more than 160 films. Following her death, demand for her recordings only grew, and by 2019 she had sold more than 100 million records. ⁠
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Her swan-song "Kawa no Nagare no Yō ni" (meaning Like the Flow of the River) is often performed by numerous artists and orchestras as a tribute to her and each year there is a special on Japanese television and radio featuring her songs. ⁠
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Click the link in bio to watch her perform "Kawa no Nagare no Yō ni" from 1989.
Canada “stuck at Stage Zero,” says National Ai Canada “stuck at Stage Zero,” says National Airlines Council of Canada; first vaccines delivered; a new virus variant; The Washington Post on "what will happen in travel in 2021"; 7 media trends that dominated the news cycle in 2020; what made us smile this month and much more in our latest newsletter. ⁠
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Get a comprehensive recap of travel- and coronavirus-related developments affecting our industry in our December round-up. ⁠
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Link in bio. ⁠
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Photo credit: @jaymantri
The folks at @sayhueque_argentinatravel want to 𝗿𝗲𝘄𝗶𝗹𝗱 𝗣𝗮𝘁𝗮𝗴𝗼𝗻𝗶𝗮 for future generations, will you help them? 🙏

𝗙𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 3 𝗻𝗲𝘄 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝗼𝗻 𝗶𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗦𝗮𝘆 𝗛𝘂𝗲𝗾𝘂𝗲 𝘄𝗶𝗹𝗹 𝗽𝗹𝗮𝗻𝘁 𝗼𝗻𝗲 𝘁𝗿𝗲𝗲. They’re expecting to plant over 1000 trees before 2020 ends.

In partnership with @reforestarg - making their bit for a wilder world.

𝗙𝗼𝗹𝗹𝗼𝘄 𝗮𝗻𝗱 𝗧𝗮𝗴 𝗮 𝗳𝗿𝗶𝗲𝗻𝗱, 𝗲𝘃𝗲𝗿𝘆 𝗻𝗲𝘄 𝗳𝗼𝗹𝗹𝗼𝘄 𝗰𝗼𝘂𝗻𝘁𝘀!

𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸?
- From December 15th, Say Hueque will donate a tree every 3 new followers on Instagram.
- Every month, Say Hueque will make the donation to Reforestar Argentina.
- Reforestar Argentina plants trees in Southern Argentina (Andean Patagonic Forest) organizing resources, volunteers and local communities. You can learn more about their beautiful work at their website (www.reforestarg.org.ar)

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#sustainabletravel #responsibletravel #argentinatravel #chiletravel #latinamericatravel #discoversouthamerica #southamericatravel #exploreargentina #explorelatinamerica
Thanks to social media, everyone is highly aware o Thanks to social media, everyone is highly aware of their own "brand" these days. And this is by no means limited to those considered influencers in the social media space, nor is it even confined to Millennials and Gen Z. As we can observe in everything from the modern political climate to online fights between pop culture fandoms, and even in the recent exponential growth in the popularity of horoscopes and astrology, self-branding and the inherent understanding of a brand is easily recognized by the modern consumer and they are attuned to – and highly-perceptive of – its power.⁠
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In our newest #branding video, we help you ensure your brand is most effectively communicating with the right people the right way. Link in bio.
@exodustravels now has a way to ensure you're one @exodustravels now has a way to ensure you're one of the first to travel to a destination when it's safe to do so again. ⁠
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"Designed to give would-be globetrotters something to look forward to (after all, studies show that half the fun of an adventure lies in anticipation), Dateless First Departures are all about finding a sense of calm in the zen gardens of Japan, roaming the rainforests of Costa Rica, and disappearing into ancient history on a tour of Vietnam — once it's safe to do so."⁠
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Read all about it in @travelandleisure at the link in our bio. ⁠
Everyone Has a Role to Play⁠ ⁠ @briantmullis, Everyone Has a Role to Play⁠
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@briantmullis, a destination management, development and marketing specialist who is passionate about community-led conservation and #regenerativetourism, shares how everyone has a role to play in taking regenerative tourism to scale. Link in bio. ⁠
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Photo credit: @alexazabache⁠
Identifying and detailing your brand persona is an Identifying and detailing your brand persona is an important step in properly realizing your travel brand. ⁠
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It’s important because people are much better at describing the characteristics of another person than they are at describing the characteristics of a company, destination or any inanimate object. It’s simply how our brains are wired. ⁠
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People have the most descriptive and communicative tools at our disposal when we describe people. Especially when trying to connect with consumers on an emotional level.⁠
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So how can you get started creating your #brand persona? Check out our newest #branding video at the link in our bio to find out!
Good news for our friends at Peterborough & The Ka Good news for our friends at Peterborough & The Kawarthas Tourism today. @The @cndncanoemuseum has announced it has selected a new site for its new home: Johnson Park in #Peterborough. ⁠
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The museum says in its announcement it’s hoping to be “shovel-ready by the end of 2021.”⁠
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Read more from MyKawartha.com at the link in our bio. #thekawarthas
In the sixth video in our #Branding & #Storytellin In the sixth video in our #Branding & #Storytelling series examining how you can make your travel #brand work for you, Zach takes a look at the second level of your brand triangle; the critically important emotional benefits.⁠
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Link in bio. Sign up for the Bannikin Branding Newsletter to get all our branding videos sent direct to your inbox. ⁠
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Photo credit: @raya_kumera
During last week's @phocuswrightinc⁠ virtual con During last week's @phocuswrightinc⁠
virtual conference, "Peter Kern, who became CEO of Expedia Group as the crisis raged in April, said the sharp travel slowdown gave the booking giant time to step back and rebuild its core foundation."⁠
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From 'Travel Companies, Big and Small, Find Opportunity in Crisis' - @travelweeklyus. Read at the link in our bio. ⁠
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Photo by @alexazabache⁠
“As I rode, I started seeing Hope everywhere – “As I rode, I started seeing Hope everywhere – on noticeboards, road names, car number plates. Hope is everywhere, for those who care to look. It gave the whole journey a better outlook."⁠
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Our friends at @active_england_tours set out on a #cycling tour to find Hope everywhere they could across the whole of #Britain, while also supporting @the_bikeproject. Follow along in a fantastic new post. Read it at the link in our bio.
Today's #BannikinBeats selection is Chilean folk s Today's #BannikinBeats selection is Chilean folk singer Victor Jara's eponymously-titled first LP. ⁠
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One of the main contributors to the Nueva Canciòn (New Song) movement of the 1970s, Jara's music and performances were significant in helping Salvador Allende and his Popular Unity Party ascend to the presidency in Chile in 1970. ⁠
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Through his support of the hardworking Chilean people from whom he came, Jara was a cultural hero in the eyes of the people. ⁠
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When Allende's time as Chile's president was cut short as General Pinochet orchestrated a coup, Jara was among the tens of thousands rounded up and murdered. They became known as the desaparecidos, or the disappeared. ⁠
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Listen at the link in our bio. ⁠
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Source: 'You Can't Have a Revolution Without Songs' - Antonio D'Ambrosio
In one #travel survey, 72 per cent of respondents In one #travel survey, 72 per cent of respondents said they were ready to travel and 92 per cent said that the election made them want to travel.⁠
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"Travel experts say the main challenge for the new administration will be to find the right balance between testing and quarantine rules, along with vaccine development and distribution." - @hbaskas writes for @nbcnews⁠
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Link in bio.
This week #BannikinBooks returns with Mark Adams’s ‘Meet Me In Atlantis: My Obsessive Quest to Find the Sunken City’

It’s a globe-circling travelogue that delves into questions about what keeps us searching and exploring, even for the things that might not exist.
Trying to think up content like blog and social me Trying to think up content like blog and social media posts or newsletters can be a challenge. In our new #branding video, we show you how you can help jump start your team's creative process with one simple to create/easy-to-use tool that puts all the elements of your brand to work on whatever piece of branding content you are trying to create. ⁠
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Video link in bio. Or check out all videos and #brand blogs at bannikin.com/brand
If you can't beat 'em, join 'em. Kazakhstan's embr If you can't beat 'em, join 'em. Kazakhstan's embracing of Borat to promote tourism leads off our "What Made Us Smile" section of our Covid-19 newsletter update this month. In addition to sharing media editorials, recent studies and expert insights examining the pandemic's impact on the industry, we've also added two new sections, one highlighting traveller-targeted media content beginning to emerge (this style of coverage took a long hiatus in the summer) and one.... just for fun! Chenqui! Link in bio. 

Photo credit: @visitalmatykz
In our third Bannikin Branding & Storytelling vide In our third Bannikin Branding & Storytelling video examining how you can make your brand work for you, our manager of creative & branding, Zach Vanasse, takes a look at why branding guidelines are important to keep your brand moving in the right direction. ⁠Link in bio.
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BAN-NI-KIN (noun)

1. Slang. Small tin cup.
2. Niche travel and tourism group enhancing the business of small operators, emerging destinations and hotel properties.

Small cup. Big ideas.
 

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