Why Workshops Work

Zach Vanasse | February 4, 2021


In our final Bannikin Branding & Storytelling series video examining how you can make your brand work for you, Zach Vanasse, our manager of creative & branding, quickly highlights the value workshops can bring to you brand.



Throughout this video series, you’ve likely heard Zach mention our branding workshops a few times. That’s because, when Bannikin does any brand work with a client, we always insist on a workshop. Yes, you know your product and your brand better than anyone, but a workshop can help you unlock things you might not be thinking of because of your close proximity to the brand.

Our workshops bring your team together in a space where participants are empowered to share their perspectives and insights so that you can gain insights into your own brand from sources other than the top decision makers. It can also help you get some distance from your brand, providing some perspective you might not have when working so closely with the brand on a daily basis.

Bannikin workshops are also an effective way to start to build brand comprehension and develop overall brand buy-in from your team. And with his background and training as a journalist and broadcaster, Zach is adept at asking effective and probing questions that provoke conversation. Oh, and we work hard to make sure the workshops are actually fun!

We’d love to host one for you!

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Bannikin Branding Videos

Video 1: What is a brand?
Video 2: What makes a brand?
Video 3: The importance of branding guidelines
Video 4: The right tools
Video 5: The brand triangle: rational attributes
Video 6: The brand triangle: emotional benefits
Video 7: The brand triangle: brand persona
Video 8: The brand triangle: UPS/UBS
Video 9: The brand triangle: The brand promise
Video 10: How to create buyer personas
Video 11: Why storytelling matters
Video 12: Finding your brand voice
Video 13: The value of workshops