Covid-19 Update: October

Bannikin | November 3, 2020

Time brings new information, creative ideas

Welcome to our October media and communications newsletter, designed to help you track travel- and coronavirus-related developments that continue to affect our industry at large.

Over the past seven months, we at Bannikin have endeavoured to provide you with our expert analysis of what’s been covered in the news and what it means for the tourism industry in a way that’s helpful to our clients and partners as we all navigate these challenging times.

As the pandemic has continued, however, we’ve admittedly struggled with the tone of our analysis, and the need to shed light on the realities we’re all facing without adding more negativity than is absolutely necessary.

So, moving forward, we’re going to take a new approach and forego our analysis of recent events in favour of a simpler format. Bannikin will continue to track Covid-19-related news daily, and compile it into a time-stamped round-up for easy access. Please let us know what you think of the new format!

In addition to sharing media editorials, recent studies and expert insights examining the pandemic’s impact on the industry, we’ve also begun two new sections: “Consumer Conversations” and “What Made Us Smile“. The former will highlight traveler-targeted media content beginning to emerge (this style of coverage took a long hiatus in the summer), for you to review and perhaps share on your social networks for your clients. The latter is just for fun, because we could all use a reason to smile these days.

Thank you for your continued support and readership, and as always, if you can’t access an article due to a pay wall, let us know and we may be able to send it through to you.

Keep well,

Your friends at Bannikin

 

The month at a glance

Oct 1-3

Oct 4-10

Oct 11-17

Oct 18-24 

Oct 25-31

What the media is saying…

Inc. — Here’s the Opportunity Covid-19 Could Offer Travel and Tourism Brands
Snippet: With global tourist arrivals expected to be down anywhere from 58 to 90 percent throughout 2020, tourism-based brands are having to rethink the way they market themselves, and the value they can offer, to a public that likely won’t book a trip or a stay until 2021.

CBC — Safety key factor in bringing back tourism, says national executive
Snippet: Destination Canada is gathering and sharing the public health measures being put in place by tourism operators. The list includes cleaning protocol ideas for restaurants and accommodations, as well as suggestions for more niche operations, such as how to clean the riding gear on a horse.

Conde Nast Traveler — Venice Sees a New Future for Tourism Post-Pandemic
Snippet: There are hopes that a move toward experiential tourism will change how visitors view, and treat, the city. If you feel part of it, perhaps you’ll be less inclined to jump in the canals, wander round in swimwear, or sit down on bridges with a picnic.

TravelWeekly — Covid’s impact on the expedition cruise experience
Snippet: While itineraries to the most remote parts of the world may offer safety to travelers, they can be a threat to the wildlife and indigenous communities they visit. As a result, expedition brands have said that as long as there is a pandemic, remote encounters and experiences will be much more limited.

Skift — Culturally, Environmentally, Tourism Was Off The Rails, We Have a Chance For Reset: Jane Goodall
Snippet: Jane Goodall on what led us — in travel, in daily lives — to where we are, and what her hopes are for the future of meaningful tourism from here.

TravelWeekly — Endless Pivots
Snippet: With so many unknowns regarding how long the pandemic will last, when borders to popular destinations like Europe will reopen and when we might see a vaccine or effective treatments, the big question for travel companies remains whether changes in consumer travel demand and habits will be temporary or mark more permanent shifts in behavior.

CNN — How Covid-19 ended the city escape
Snippet: The components that usually make for a great city escape are now the very reasons travelers are staying away. Crowded museums, restaurants and public transportation aren’t appealing in the time of Covid-19 when we’re encouraged to socially distance ourselves to lower the risk of contagion.

What experts are saying…

McKinsey & Company — COVID-19 tourism spend recovery in numbers + expected trends
Snippet: Recovery will be slow and driven by the underlying dependencies countries had on domestic and nonair travel. Different countries, therefore, should prepare for their own recovery curves and reimagine their tourism sectors (as well as the support they provide) differently. Tips include:

  1. Address traveler concerns
  2. The recovery could be slow
  3. Domestic tourism will likely recover faster
  4. Recovery speeds will vary across markets
  5. Dependence on domestic travel and nonair travel will likely determine recovery;

Daedal Research — The future of the global travel and tourism industry 2020-2024: The pace of Covid-19 recovery
Snippet: This report provides an in-depth analysis of the global travel and tourism market by value, by travel type, by application, by region, etc. The report provides a regional analysis of the travel and tourism market, including the following regions: Asia Pacific, Europe, North America, Middle East & Africa, and Latin America. The report also provides a detailed analysis of the COVID-19 impact on the travel and tourism market.

Phrasee — Maximizing customer engagement and revenue: leveraging the power of language
Snippet: This report exposes the increasing importance of brand language and highlights difficulties brands and businesses are having generating high-quality content.

Statistics Canada — The economic impact of travel restrictions on the Canadian economy due to the Covid-19 pandemic
Snippet: This new study finds the travel restrictions imposed to contain the spread of the virus are estimated to lead to a reduction in Canada’s gross domestic product (GDP) in the range of $27.9 billion to $37.1 billion and to the loss of 400,000 to 500,000 jobs in 2020.

World Economic Forum — These 6 strategies can help tourism recover in Latin America
Snippet: Reviving and supporting tourism in Latin America and the Caribbean will take ongoing collaboration and strategic thinking from both the private and public sectors. Policymakers and industry stakeholders must think strategically to improve the region’s competitiveness, while maintaining its authenticity, in a post-Covid-19 world.

 

Consumer Conversations…

What to do if your airplane seatmate won’t wear a mask
— Conde Nast Traveler 

An interactive guide to traveling safely for the holidays
— Washington Post 

As tropical destinations reopen, here’s what travelers need to know
— New York Times 

Covid-19 travel: Which countries can Americans visit?
— Los Angeles Times 

Why are the borders between the U.S. and Europe still closed—and when will they open?
— AFAR 

4 women on getting back into solo travel after lockdown
— Conde Nast Traveler 

New ways to protect your 2021 vacation
— Washington Post 

 

What made us smile this month…

‘Very nice!’ Kazakhstan’s tourism board adopts Borat’s catchphrase
– Forbes

An antidote to weighty times
– Travel Weekly

After a 7-month wait, this tourist got Machu Picchu all to himself
– New York Times

For questions or comments, email us: britney@bannikin.com