Image courtesy of Bannikin Asia

Are You Asia Ambitious?

Perhaps you are an experiential tour operator, or a unique accommodation provider, or a destination brimming with culture, adventure and rare experiences. You are well established in mature markets like North America and Europe, and ready to expand to the Asian market, to tap into its developing adventure travel market wanting to explore new destinations.

Do you know where to start?

Asia has long been a key source market for mainstream destinations and experiences around the world. Now, a robust market of travellers from Asia are looking beyond the masses for enriching travel experiences that take them deep into the soul of a region.

But given the size and scope of the Asia adventure traveller market, the vastly different cultures, needs, languages and sheer geographic scale, gaining a foothold in this market is overwhelming to most.

This is how we can help. 

The bottom line is, you are a successful travel provider who knows what it takes to reach new audiences and deliver an exceptional travel experience. You just need some expertise, connections and guidance to reach this new market. As experts in the Asia adventure market, this is how we can help you reach these travellers:

  • Our expertise: Through our extensive work with Outbound Tour Operators in Asia, our research into the travel behaviours of Asian adventure travellers and our Asia Adventure Traveller Trainings, we have honed an expertise of the specific demands and desires of this demographic
  • Our relationships: With our offices in Hong Kong and years living and working in the adventure space in Asia, we have built an impressive network of the right contacts, be they outbound tour operators in the adventure and experiential space, travel journalists looking for unique stories, government decision makers, and travel affiliations

What We Do

  • Travel Trade Representation in Asia (Main Markets: Hong Kong, Singapore, Taiwan, Mainland China). Connecting you as a supplier or destination, with Outbound Tour Operators
  • Training: ‘Asian Adventure Traveller Market Readiness’. Getting your experience to the point where it both appeals to Asian adventure travellers, and most importantly, delivers on expectations
    – Who is the Asian Adventure Traveller
    – Activities & Destinations that Appeal to the particular traveller set
    – Sales Funnel for Asian Adventure Travellers
  • Media Relations’ Representation. (Main Markets: Hong Kong, Singapore, Taiwan, Mainland China.) Getting your destination and experience in the top newspapers and magazines in Asia

Our Partner

  • Bannikin is partnered with 40urs – a media company with offices in Hong Kong and Beijing. Together, we create trade and consumer campaigns for the Asian Adventure Market. Visit their website at: 



We should chat.

We're always on the lookout for exceptional tour operators seeking to maximize their potential. Give us a shout and let's talk about how we can help you elevate your business.

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