Image courtesy of Wilderness North

True Canadiana

A group of premium fly-in lodges and outpost cabins in Northwestern Ontario.

Product Development, Trade Relations & Marketing

The Company

Wilderness North


The Situation

Wilderness North traces its roots back to the 1960s when founder Jack Mark, a pilot, fell in love with the remote Canadian wilderness. Since then, Wilderness North has become best known for fly-in fishing experiences.

Owners, Alan and Krista Cheeseman, recently began renovating the five lodges and 13 outpost cabins dotting the region. Faced with a decline in the aging American angling market, they contacted Bannikin to assist them in opening Wilderness North up to a new soft adventure travel market, while they focused on reinvigorating existing markets.

We began working with Wilderness North in January 2014, initiating a complete review of facilities, amenities, tourism resources, and existing tourism experiences the company provided in Northwestern Ontario. The goal was to train staff on best service practices for a new and distinct market, while also revamping facilities to meet the new market expectations.

What We Are Doing

Our vision is to create an experience that is currently not found in the Canadian market – a compelling destination property in Northern Ontario that embraces and celebrates “Canadiana.” We have worked closely with the Wilderness North team to create unique programs that highlight the North’s rich history and wide range of outdoor activities.

Bannikin is currently in the process of executing a complete overhaul of the Wilderness North’s website, while also implementing renovations at select lodges and outpost cabins.

For 2015, we have targeted a series of FAM trips combined with representation at key trade shows focusing on the North American market in particular.

Tasked with the end goal of increasing Wilderness North’s sales to adventure travellers we set the following plan:

  • Assist with the creation of a new aesthetic for the facilities and provide directions on the overall experience and service standards at the lodges
  • Redesign the company’s website and marketing collateral
  • Secure relationships between Wilderness North and relevant North American agents and tour operators
  • Provide guidance to the company’s sales and lodge teams on best service practices for the soft adventure market

The Results


New Look & Feel

Updated aesthetic and communications of lodges, enhanced website and all marketing collateral representing an active, mid- to high-end destination lodge.



A series of unrivalled, end-to-end guided adventures through Northern Ontario.

We should chat.

We’re always on the look out for clever companies in cool parts of the world who could use a little help. Give us a shout and let’s talk about how we can work together.

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