Image courtesy of Santiago Adventures

Extraordinary Experiences

Chile’s leading operator for wine, ski, and bike tours, with the broadest trip portfolios available anywhere in the country.


The Company

Santiago Adventures


The Situation

Santiago Adventures has been in operation since 2003, experiencing a steady growth rate throughout. However, Brian Pearson, Santiago Adventures’ owner and founder, was looking to expand the company’s presence in the North American market.

What We Did

In May 2012, Santiago Adventures contacted Bannikin with the intention of developing relationships with a targeted group of custom trip planners, travel agents and tour operators in select Canadian and US markets.

Bannikin supported Santiago Adventures in its launch of a new website and brought in a number of new partners focused on reselling the operator’s itineraries, primarily those for wine and cycling.

In order to meet Santiago Adventures’ sales goals, Bannikin undertook the following activities:

  • Hosted two Toronto-based small events with the goal of introducing the Santiago Adventures team to targeted buyers
  • Secured relationships between Santiago Adventures and relevant North American agents and tour operators

The Results


Increased Sales

In two years, Bannikin worked to increase Santiago Adventures sales by nearly 20%. A project with long term implications, the team secured multiple legacy buyers for Santiago Adventures, including several Canadian-based luxury tour operators.



Bannikin developed relationships between Santiago Adventures and a number of leading North American luxury tour operators.

Bannikin’s industry knowledge, depth of contacts and strong commitment to our objectives were extremely effective in helping us meet our sales goals in the North American market in a timely, cost-effective process. We highly recommend the Bannikin team.

Brian Pearson Santiago Adventures

We should chat.

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