Image courtesy of Santiago Adventures

Extraordinary Experiences

Chile’s leading operator for wine, ski, and bike tours, with the broadest trip portfolios available anywhere in the country.


The Company

Santiago Adventures


The Situation

Santiago Adventures has been in operation since 2003 as a Chilean DMC, experiencing a steady sales growth rate since. However, Brian Pearson, Santiago Adventures’ owner and founder, was looking to expand the company’s presence in the North American market. In May 2012, Santiago Adventures contacted Bannikin with the intention of developing relationships with a targeted group of custom trip planners, travel agents and tour operators in select Canadian and US markets.


What We Did

Bannikin supported Santiago Adventures in its launch of a new website and created strong alliances with several North America trade partners focused on reselling the operator’s itineraries, primarily those focusing on wine and cycling in Chile.

To meet and exceed Santiago Adventures’ sales goals, Bannikin undertook the following activities:

  • Hosted two Toronto-based small lunch events, securing key trade targets, with the goal of showcasing the Santiago Adventures team and offerings to qualified buyers
  • Managed appointment calendar on sales trips to key markets; accompanied Santiago Adventures team to sales calls and led meetings
  • Supported program development, working in tandem with Santiago Adventures to craft compelling programs to appeal to their North American targets
  • Ongoing relationship management outreach with all partners

The Results


Increased Sales

In two years, Bannikin worked to increase Santiago Adventures sales by nearly 20%, beating set sales targets.



A project with long term benefits, Bannikin secured multiple legacy buyers for Santiago Adventures, including several Canadian-based luxury tour operators and a number of leading USA-based luxury tour operators.

Bannikin’s industry knowledge, depth of contacts and strong commitment to our objectives were extremely effective in helping us meet our sales goals in the North American market in a timely, cost-effective process. We highly recommend the Bannikin team.

Brian Pearson Santiago Adventures

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