Who We Are

  • Shannon GuihanShannon GuihanDIRECTOR

    Shannon Guihan


    BRM, Acadia University, NS, Canada
    MSc Tourism & Environment, Oxford, UK

    Working in travel and tourism since her early days as a sea kayak guide in her home province of Newfoundland (which she’d love to tell you all about!), Shannon has learned the ins and outs of tourism operations for global operators, including supplier relations, costing, guiding and more.

    She loves collaborating with new, niche and passionate companies in search of assistance in planning the next stages of their success by assessing their resources and building compelling, relevant product.

    The owner of a rescue dog or two, Shannon is most often found cycling and plans to retire somewhere remote, with Iceland currently leading the list of contending destinations.

  • Jillian DickensJillian DickensDIRECTOR

    Jillian Dickens


    B-Journ, Journalism, Langara, BC, Canada
    Communications, Athabasca U, AB, Canada

    With more than 10 years of experience working in marketing, media relations & trade development in adventure and active travel, Jillian has acquired a vast network of travel media and travel trade representatives.

    She loves finding practical yet clever ways for clients to market their experiences effectively and is passionate about producing tight, crisp, smart and creative copy, a trait that stems from her journalism and travel writing background.

    This B.C. native still misses Vancouver Island, but is thankful to have a food and travel writing partner, and is looking to be a low-maintenance travelling mom once her newborn gets a little older.

  • Melissa MedeirosMelissa MedeirosACCOUNT MANAGER, MEDIA & MARKETING

    Melissa Medeiros


    BA(Hons.), University of Windsor, Canada
    Masters, Professional Communication, Ryerson University, Toronto

    A creative thinker, expert planner, digital advisor and travel trend spotter, Melissa helps brands navigate the evolving traditional and digital media landscape.

    She brings a hands-on and integrative approach to her work, and taps into her international network of travel editors, freelance writers, columnists, bloggers and online influencers to help clients build their online presence, engage core communities and foster partnerships with key influencers.

    This proud dog-owner has travelled to 34 countries to date and moonlights as a freelance writer whose work has been published in The Huffington Post, Ensemble Vacations and Hostelbookers, while also managing her own travel blog; melissatoandfro.com.


    Iris Serbanescu


    BBA, Wilfrid Laurier University, Canada.
    Tourism Management Diploma, Humber College Institute of Technology and Advanced Learning, Canada.

    Born in Israel and raised in Toronto, Iris got the travel bug early and has been backpacking since she was a teen, amassing passport stamps from over 30 countries to date. Along with extensive destination knowledge, Iris brings with her an unbridled enthusiasm for helping her clients navigate the North American market with their distinctive travel experiences.

    Iris’s partnership management experience in the luxury travel industry, coupled with time spent working for global hospitality brands like Four Seasons Hotels & Resorts, has given her a keen eye for the elements involved in creating a mutually beneficial travel industry partnership.

    When she’s not otherwise occupied planning her next adventure, Iris likes to indulge in craft beer tasting, country music, cycling, and yoga.


    Zach Vanasse


    BAC, Professional Writing & Communication, Université de Sherbrooke, Quebec

    A career professional writer, with a BAC in Professional Writing & Communication from Université de Sherbrooke in Quebec, Zach is particularly enamoured with words and draws inspiration from a good story. Valuing authenticity at the forefront of his approach to marketing, he quickly generates creative, out-of-the-box ideas for leveraging clients’ brands and spreading the word.

    Zach is a seasoned journalist and brings with him an intimate knowledge of the Canadian travel industry from his years working in the travel trade media.

    Zach’s free time is spent going to concerts, reading, and fanatically supporting the Habs, while awaiting the dubious return of the Montreal Expos .

  • Could This Be You?Could This Be You?SAVVY BANNIKIN INTERN

    Could This Be You?


    Self - motivated with a passion for travel

    Bannikin HQ is a busy spot, and we’re on the look out for a savvy, self-motivated intern. If you’re ambitious, team-oriented and interested in joining us as an intern then we want to meet you! Bannikin interns get right into it supporting us with public relations, social media and marketing projects.


    9:00 to 5:00 pm, ideally 3 days a week (to be negotiated/flexible hours available)
    3 month min. commitment


    • Write content for press releases, media pitches, newsletters, websites, etc.
    • Assist with public relations campaigns and strategies
    • Manage media lists
    • Special event support
    • Monitor and clip client media coverage
    • Assist with social media strategy & campaigns
    • Populate client social media channels
    • Write and edit blog posts
    • Some admin tasks where required


    • Recent college or university graduate or graduate student with a demonstrated interest in communications, marketing and/or public relations
    • Strong written and interpersonal communications skills
    • A passion for travel
    • Flexible and adaptable. Bannikin is a small company so we need someone with an ‘all hands on deck’ attitude
    • Ability to multi-task, prioritize work in a changing environment and the ability to time manage extremely well
    • Bachelor’s degree or college diploma in communications, PR, journalism, English or related discipline preferred


    Please send CVs and a short cover letter to melissa@bannikin.com