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Trade Development

As your representative in your target markets, we create partnerships that increase bookings.

Our Connections, Your Partnerships

Effectively delivering your unique selling proposition, Bannikin connects you with travel trade decision makers and ensures you stay front-of-mind.

With our extensive trade network in the North American market, Bannikin is well-positioned to help diversify your sales channels through targeted trade marketing and representation. We develop and foster relationships with wholesalers, like-minded outbound tour operators, specialty travel agencies and trip planners with the end goal of generating more leads.

We present your products to appropriate buyers, negotiate partnership agreements and continue to manage these relationships. This process can be challenging for destinations and companies based outside North America who either don’t know the market or have the relationships. That’s where we come in.

We do this through:

  • Strategic Sales Planning
  • Sales Missions
  • Regular Outreach
  • Trade Show Representation
  • Development of Sales & Marketing Collateral
  • Development of North American Market-Ready Programs
  • Negotiation of Pricing & Payment Structure
  • Strategic Partnership Development
 

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We should chat.

We're always on the lookout for travel companies seeking new sales channels. Give us a shout and let's talk about how we can deliver them for you.

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