Meet Our Newest Team Members
It’s an exciting time for the Bannikin team as we eagerly welcome the arrival of the newest Baby Bannikin, Bowie, the second child of our fearless leader, Jillian Dickens. In the meantime, life at Bannikin is buzzing as we welcome new colleagues and new clients. The latest additions to our team are Erin Morawetz, who has taken on the role of account manager, media relations, and Megan Honan, account coordinator. Click here to visit Bannikin’s team page for more information about Erin & Megan, or send them a welcome e-mail to firstname.lastname@example.org and email@example.com.
Going to AdventureELEVATE in Lake George? Look out for Erin on location!
On May 29th, Bannikin and World Animal Protection will host Tourism & Animal Welfare: A tour operator’s guide to responsibilities & action. The 30-minute webinar will introduce tour operators to World Animal Protection’s work, present examples of animal welfare issues facing the tourism industry and address the advantages of readiness. Click here to register. A webinar specifically for travel advisors will follow, slated to take place later this summer.
Our Latest Team Travels
Bannikin’s director & trade development manager Terrilyn Kunopaski set sail in Croatia recently with our client, &adventure. Along with Laura Mandelkorn of Seattle-based Go! Custom Travel and Vese Huljic, founder of &adventure, Terrilyn sailed from one destination to the next to enjoy cycling in Mjet National Park, hiking and Via Ferrata in Hvar, and plenty of wine sampling in between. Interested in adding new Croatia product to your roster? Click here to connect with Terrilyn. (Pictured above, L-R: Terrilyn Kunopaski, Bannikin; Vese Huljic, &adventure & Laura Mandelkorn, Go! Custom Travel)
Terrilyn also completed two successful back-to-back West Coast sales trips with her clients, &adventure and New Zealand-based Active Adventures throughout the end of March and early April.
MTJ is a Tokyo-based DMC eager to expand its network of trade partners in the North American market. Their number one point of pride is customer service, while providing customized, mid- to high-end experiences throughout Japan. Let us know if you want to learn more.
TourRadar is the world’s largest online marketplace for multi-day tours, providing travellers the opportunity to book complex, diverse and obscure adventures on their own or with the help of in-house travel experts. Bannikin previously worked with TourRadar in a partnership development capacity, and we’re pleased to now be providing targeted media relations services for this innovative, Toronto-based company.
Bannikin is thrilled to welcome Saddle Skedaddle not only to our media relations client roster, but also to the North American market, where this UK-based cycling tour operator is now selling its worldwide adventures for the first time in its nearly 25 years of experience! From road cycling to family cycling to electric mountain biking, Saddle Skedaddle has a pedalling adventure for everyone. Are you a member of the media interested in learning more? Contact account manager Erin, or click here to read the latest news release.
How Is The “New” Mailchimp Good For Your Business?
Big changes are coming to one of the tourism industry’s favourite marketing automation and e-mail marketing services. Over the past couple years, Mailchimp has been adding new features like landing pages, Facebook ads, Google remarketing ads, postcards, social posting, and marketing CRM tools. However, small and medium-sized businesses – as many Bannikin partners in tourism are – simply weren’t able to take full-advantage as there was little to no integration across the various tools and platforms. Perhaps to solve this problem, Mailchimp has now introduced an All-in-One Marketing Platform, aimed to make integrating the suite of tools easier. It represents a potential big change for users across all industries, but has been designed to allow customers to get the most out of their marketing campaigns. What do you think of Mailchimp’s evolution and how will it impact your business? Care to share your “Best Practices” for CRM usage? E-mail us and let us know.
16.3% of Chinese Travelers – Equating to 23.49 Million People – Are Adventure Travelers: New Research by Bannikin
Outbound departures from China are increasing every year – but how many of those travelers are adventure travelers? We’ve completed a study that finds that 16.3% of all Chinese travelers are adventure travelers. We also found that:
- 13.6% of Chinese adventure travelers can be categorized as ‘soft adventure travelers,’ while 2.7% can be categorized as ‘hard adventure travelers.’
- The total adventure market size for China (based on accommodation spending only) is USD 8.2B per year.
- Adventure travel spend from China represents 0.64% of total international tourism spend
- The top destinations for adventure travellers were United States, Thailand, Australia and Japan.
- Time to be in nature, camping and backpacking are some of the most popular activities for Chinese adventure tourists.
- For Chinese consumers, the term “adventure travel” conjures up images of visiting new destinations and suggests elements of risk or danger.
To download the full report, click here.
If you are interested in attracting the Chinese Adventure Traveler to your destination or tour operator – get in touch with Natasha – firstname.lastname@example.org.
Food For Thought
This is what the Bannikin team has been consuming recently:
AUDIO: How Evita Robinson Created a Community for Travelers of Color: Women Who Travel Podcast (Conde Nast Traveler)
READ: When, if Ever, Is It Unethical to Visit a Country? (The New York Times Style Magazine)
READ: Hotels Have a Problem With Plastics: A Skift Deep Dive (Skift)
READ: Suffering unseen: The dark truth behind wildlife tourism (National Geographic)