Bannikin Asia: Meet Choy & Your Invite to Inside Out China

Natasha Martin | January 31, 2018

Introducing Choy Teh – our Account Manager of Media Relations Asia

Choy Tey Asia PR

We are super excited to introduce our newest team member, Choy Teh. Choy manages all media relations in Asia out of our Hong Kong office. Prior to joining Bannikin, Choy managed the public relations division for the Travel Corporation brands in Asia.

Choy is an active member of the entertainment and media industry in South East Asia and has over 10 years of experience working as a TV presenter, actor and Radio DJ, mainly in Singapore. From there, she has amassed a wide range of networks with top key media, editors, influencers, and local celebrities within the region.

Interested to learn more about how Bannikin can help you generate great coverage in Asia? Get in touch with Choy by emailing her at

Your Exclusive Invite to Inside Out China


Willde Ng from 40urs with Natasha Martin, Bannikin Asia’s Managing Director


Keep on top of the trends from the Asia Adventure Market with the weekly ‘Inside Out China’ newsletter from 40urs & Bannikin. ‘Inside Out China’ provides the top five trends to watch each week. Inside Out newsletters are delivered exclusively via our WeChat Group by contacting Natasha Martin at


Highlights of Major Industry News from Inside Out China


1) Outbound Chinese tourism is gearing up for another record breaking year 

With the China Outbound Tourism Research Institute forecasting a 10% increase. Countries with China-ready programs (such as the US and France) will be the ones to benefit most.


2) Themed tours are popular for Asian adventure tourists 

Popular themes include polar tours, watching Northern Lights, spiritual escapes to learn about Buddhism, and star gazing.



3) Ctrip Launches “Exclusive Travel Packages”

Ctrip announced the launch of the “exclusive travel package” for individuals and small groups.  This will focus on the increasing numbers of higher spending groups in middle class market. Packages are less focused on the shopping or big groups, but instead designed to cater for flexible options of airlines, hotels, activities etc.


4) WeChat’s New tool for U.S. Tourism Boards

WeChat, the ubiquitous social network owned by Tencent, has introduced a tool to help U.S. tourism boards reach travellers on WeChat. The new tools help DMOs build micro-sites  to push stories to inspire Chinese travellers.



5) Canada Hopes to Double Chinese Visitors by 2021

In 2016, over 600,000 Chinese tourists visited Canada and Canada hopes to double that number by 2021.  To highlight the strong ties between the two countires, 2018 has been named the China-Canada Year of Tourism. Destination Canada has released a suite of tools for  Canadian businesses to leverage this exciting year long event.


Join PATA & Shannon to Talk About Overtourism

Bannikin Director Shannonn Guihan will be speaking about Overtourism at the PATA Adventure and Responsible Tourism Conference in Al Ain, UAE. Register here now.


Top 9 Adventure Travel Experiences You Don’t Want to Miss in 2018

Do you know where you’re heading in 2018? We’ve got you covered with our hit list of top adventure travel destinations not to miss this year. Find out where to go here.




Bannikin Asia in the News

Bannikin Launches Bannikin Asia 

Adventure Travel News

ETB Travel News



Media Highlights

Luxury Travel Magazine

South China Morning Post

New Straits Times

Elle Singapore



Your Bannikin Asia Team Thoughts

“The Spring Festival is coming up soon in China, and data shows that many young travelers are taking the opportunity to travel abroad instead of visiting their families.”  Natasha Martin, Managing Director 

Are You Asia Ambitious?